Interactive quizzes with weighted scoring

Go beyond simple surveys with personalized results. Persona Scoring Quiz is designed to build meaningful assessments, not just linear forms. Unlike basic quizzes, it uses a weighted scoring model: every answer can contribute points to one or multiple personality traits, ensuring the final result accurately reflects the user’s inputs.

The module is perfect for:

• categorizing users into personas or behavioral types;
• segmenting leads based on specific needs or pain points;
• showcasing expertise through interactive content;
• boosting website engagement and dwell time.

Flexible no-code configuration

Full control over structure and content. Manage the entire quiz experience directly from the HubSpot Page Editor. You can set up introductory screens, questions, inline help text, and detailed result profiles without writing a single line of code.

Key capabilities include:

• required and optional logic for questions;
• contextual help text to guide users;
• advanced scoring rules per answer;
• unlimited result profiles with custom logic.

Native HubSpot CRM Integration

Capture leads and sync actionable data. The module integrates seamlessly with HubSpot via the Forms API. It doesn’t just collect emails—it enriches your CRM with deep insights about your prospects to trigger workflows or personalization.

After a user completes the quiz, you can store:

• contact details (via lead capture form);
• the calculated result (Persona/Category);
• the full transcript of questions and answers;
• mapped custom properties for segmentation.

Smart Design System

On-brand consistency, out of the box. We’ve built a styling system that balances flexibility with guardrails. You can visually adapt the quiz to match your brand identity without needing CSS hacks or getting lost in overwhelming settings.

Available styling options:

• typography (base size, font weights, and heading contrast);
• color palette (primary brand colors, text, and background layers);
• layout density (content spacing, vertical rhythm, and max-width);
• element geometry (border radius, shadows, and outlines).

Built for Growth & Lead Gen

A drop-in solution for any landing page. Whether you need a standalone assessment page or an embedded widget within a blog post, Persona Scoring Quiz is ready for real-world scenarios. It supports multiple instances on a single page and initializes automatically.

Instant "Zero-Setup" Preview: The module features a built-in Demo Mode. Simply enable it to load a full example scenario — “What Is Your Leadership Style?” — complete with scoring logic and results. This allows you to test animations, layout, and responsiveness immediately, without needing to configure Portal IDs or Forms first.